Talk 03Leadership · Culture · Performance

Standards, Not Goals

The standards you live determine the results you get

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Everyone has goals. So why don't they guarantee results?

Organisations have revenue goals. Salespeople have production goals. Leaders have growth goals. We set them at annual meetings, write them on whiteboards and build strategic plans around them. And still the results do not follow.

A goal describes where you want to go. A standard determines how you are willing to operate to get there.

In this leadership session Gary asks leaders to stop looking only at the goals hanging on the wall and start examining the behaviour happening inside their organisation every day.

Because every organisation already has standards. Including the ones nobody chose. There is a standard for communication, preparation, customer service, accountability, follow-up, punctuality and performance, and you do not find it by reading the handbook.

Your real standards aren't written on the wall. They're revealed by what happens every day.
Gary Carpenter

The standard audit

Three questions Gary walks a leadership team through in the room.

What we say

What do we tell people is important? The stated values, the annual number, the service promise, the things that get repeated at every meeting.

What we do

What actually happens inside the organisation? Not on the best day. On an ordinary Tuesday when nobody senior is watching.

What needs to change

Where is the gap? And what behaviour are we currently tolerating that contradicts the standard we say we have?

What you tolerate matters

An organisation can say customer service is important. But if poor service repeatedly goes unaddressed, what is the real standard? A leader can say accountability matters. But if missed commitments have no consequences, what has the organisation actually established?

Over time, tolerated behaviour becomes accepted behaviour. Accepted behaviour becomes culture.

Every behaviour you repeatedly tolerate becomes an unofficial standard.

Leaders go first

People watch leaders. They notice whether they are prepared. Whether they follow through. Whether they are on time. How they respond when something goes wrong, and how they treat people when nobody important is in the room.

Leaders cannot consistently demand standards they are unwilling to demonstrate. That is the part of this talk that lands hardest, and it is the reason it changes anything.

What your leaders leave with

The working difference between a goal and a standard
How to identify the standards already operating inside their organisation
Why tolerated behaviour eventually becomes accepted behaviour
How leadership behaviour shapes culture faster than any stated value
Why standards reduce the number of decisions a leader has to make
How consistency creates trust and accountability
One standard they are willing to raise before the next quarter
Culture listens to your words, but it follows your behavior. Gary Carpenter

Ideal for

Business ownersLeadership teamsBroker ownersManagersSales organisationsAssociationsCorporate retreatsManagement meetings

Available formats

45 minKeynote
60 minKeynote

Raising expectations is easy.

Living them is leadership.